Our Team

New ownership, same great staff, products and service!

Shirley and Kevin

Our New Owners

Shirley Gonzales and Kevin Barton are the new owners of Pedal the Peaks! 

Shirley was born and raised in San Antonio, TX. Kevin moved to San Antonio after a 24-year career in the Air Force. They met on a ride in the Texas hill country in 2006 and were married in 2011. Shirley and Kevin first visited Durango during their honeymoon to Moab and Canyonlands National Park. They have three children: Ian, Zachary and Celina.  

Although they didn’t realize a move to Durango was in their future, they should have. Pretty much every time they loaded up and headed out on the road, they drove west. Sometimes to Marfa or Ft Davis in West Texas, other times to New Mexico, Arizona and more and more to Colorado. The road trips became more frequent and longer, and eventually they realized a move was in the cards and the search for the right place started. Where to find the most kids on bikes was the question. Durango was the answer. 

Shirley and Kevin met on the bike, honeymooned on the bike, and now have three kids who all ride. They moved to Durango in 2022 largely because of all the kids on bikes. Durango’s magic is the combination of trails, roads, and notably culture that results in kids riding bikes everywhere.  

Shirley’s long experience in retail and the family’s passion for cycling are the foundation of Pedal the Peaks’ commitment to Durango. We look forward to serving you! 

Ben Bennett

Manager

@send_it_to_flat

Howdy, I’m Ben, and I‘m stoked on bikes! I’ve been a competitive cyclist in various disciplines for nearly 20 years and I’ve worked in the bike industry for the past decade. Whether it's Road, Gravel, Mountain, BMX, or E-bikes, if it’s got wheels and pedals, I’m into it!

I moved to Durango in 2015 to attend Fort Lewis College and graduated in 2019 with a degree in marketing. I am super stoked to be here at Pedal the Peaks and be able to share my love for bikes with the passionate cycling community of Durango!

Cole Fiene

Assistant & Marketing Manager

@cole_rides

Hey there, I am a recent Fort Lewis College Marketing graduate and pro Enduro MTB racer. I spend my time working at the shop and most importantly riding bikes. I have been at Pedal the Peaks since 2020, and in Durango since 2018. Mountain bikes have been my main thing for the past 10 years with no end in sight. Over the years I have learned how to keep my own bikes dialed in through my older brother’s guidance and then learned heaps from Dave in my time here at the shop. I have been on all things two wheels since I was around 3 years old. I love to spread my stoke for bikes whether that is through dialing in a customers bike, getting someone on a rental or just sharing some trail knowledge.

Our Amazing Staff Members

Keanu Smith

@keanusmith119

Orrin Bleth

@orrin_bleth

Will Farmer

@look_its_farm

Aidan Howe

@a_dan_howe

Ben Mackenzie

@beny_mak